This website optimisation and promotion training seminar is being offered at several locations in the UK over the coming months. The price includes reference notes, lunch and refreshments.
Next Seminar: contact
us
Location:
Cost: £99 including reference notes & buffet lunch
Contact us for details.
For details of seminars in Ireland click here
A cool web site isn’t much use if nobody ever sees it! For your site to be listed by the major search engines it has to be optimised to make it "robot-friendly" and then submitted for review. You can pay big bucks to submission service providers or for paid inclusions – but why do that when you can do it yourself for FREE!
Getting your site indexed by search engines so that the millions of potential customers who might be interested in your products or services can find it is one of the biggest challenges facing businesses trying to promote their websites on the internet.
This one-day training seminar is a must for those needing to promote their web sites on a low budget. You don't need to have any previous experience of creating, promoting or optimising web sites, or to be familiar with any specialist software or programming languages – most of the techniques you will learn can be implemented using off-the-shelf web publishing software such as Macromedia DreamWeaver, Adobe Go-Live, Microsoft FrontPage or even Microsoft Word!
“Winning the Web Site Wars” will introduce you to website optimisation techniques that will improve your site's search engine rankings without paying a penny in submission or paid inclusion charges. You will learn how to optimise your site by using HTML Meta tags and writing effective copy that will dramatically improve your rankings.
During the course of the day you will learn about:
How Search Engines Work
How Directories Work
How Search Engines Rank Web Pages
- Meta Tags Explained
- How to use HTML Meta Tags
- Beyond Meta Tags – other techniques that can improve your ranking
- How the Words You Use Affect Your Rankings
- How to Avoid "Spamming" and so Being Banned from a Search Engine’s Index
- Learning from "Best in Class" Sites
- Where and How Often to Submit Your Site – the Major Search Engines and Directories
- Who Powers Whom?
- Manual Versus Automated Submissions
- How Long Does it Take to Get Included in an Index for Free?
- Promoting Your Site in the UK
Paid for Submissions Explained and Reviewed
Paid Content Disclosure Ratings
Promoting Your Site Through Non Internet-Based Marketing Efforts
Frames Pages
Entry/Redirection Pages
Under Construction Pages
Multiple Submissions
Re-Submitting Sites
Links
